Swizzles
Live Life Healthy
Frozen yogurt is healthy. Can a franchise thrive in the Northeast selling only frozen yogurt? Cross-selling products in similar characteristics is one of the answers. Greek yogurt and salad are healthy and offer customers the freedom to make their own. Fresh color, hand-drawn font, and intimate photography are meant to forge a sense of authenticity and living healthy is a lifestyle.
Client:
Swizzles Frozen Yogurt
Deliverables:
Branding, and Visual Design
Year:
2015
Healthy With a Twist
Assisted Nutrition—It is about providing customers with the choice to eat healthier. Toppings for frozen yogurt, the quick convenience of grilled cheese sandwiches, the advantage of a fresh salad made with ingredients of choice, the simplicity of Greek yogurt and its various combinations.
These products fit within the brand’s core values and services. They are clear and direct for customers to resonate with and easy for employees to execute. It sets the company apart from the competition.
