Adopting a Patient-Centric Approach to 
Improve Outcomes and Quality of Life

A microsite designed for overactive bladder (OAB) healthcare professionals. The objective was to create a resource center to share and exchange information in areas of evaluation, therapeutic options and strategies, and more effective patient dialogues. The content was intuitively laid out with a clean aesthetic.

The campaign earned national and global awards from leading medical education associations and was the subject of a poster presentation at the annual meeting of the Alliance for Continuing Education in the Health Professions.

Client:
Global Medical Education

Deliverables:
Mircrosite

Year:
2017