Adopting a Patient-Centric Approach to Improve Outcomes and Quality of Life
A microsite designed for overactive bladder (OAB) healthcare professionals. The objective was to create a resource center to share and exchange information in areas of evaluation, therapeutic options and strategies, and more effective patient dialogues. The content was intuitively laid out with a clean aesthetic.
The campaign earned national and global awards from leading medical education associations and was the subject of a poster presentation at the annual meeting of the Alliance for Continuing Education in the Health Professions.
Client:
Global Medical Education
Deliverables:
Mircrosite
Year:
2017