What I Do?

I’m an Art Director and Creative Director with extensive creative and management experience across multiple industries for brands, such as Morgan Stanley, CBRE, Sanofi Pasteur, Kind Healthy Snacks and many others. I’m hands-on; happiest when I’m creating, learning and problem-solving.

Outside of work, I enjoy road cycling. As an interesting side note, I am a co-manager at a youth orchestra, a former principal and currently a board member of a local Chinese school.

What I do?
First and foremost, I am a designer, and an illustrator on occasion. My work is pretty diverse, ranging from branding developments to interactive work. I can work independently but also with extensive experience in handling creative resources and project management.

How I do it?
Not OCD, but I like to do things methodically. Fact-finding and due diligence are valuable in every phase of my work. A disciplined process brings insights and objectivity. I believe work is more relevant and interesting when it is driven and grounded by facts and strategic direction.

Practice Areas

Branding/Marketing Strategy20%
Visual System Development5%
Web Design25%
Print Design30%
Packaging Design10%
Advertising Campaign10%

Experiences